Website Under Construction

I come from a small town in Northern Italy and my teenage years always revolved around food, design, and people. I have a deep passion for brand design, motion, and typography, and I love to combine different practices to craft meaningful brand experiences!

When my After Effects is closed, you can find me working my side projects (scroll down to find out more) or attempting at cooking whilst I try to not burn the kitchen down ☻

Because of confidentiality agreements, some of my projects may be unavailable or Password Protected.

The PASSWORD is:
KimPossible

NEW WEBSITE LAUNCHING SOON
APRIL 2025

ciao

I am Alessandro,
Brand & Motion Designer

Currently at R/GA as a Freelance Designer ☻

I come from a small town in Northern Italy and my teenage years always revolved around food, design, and people. I have a deep passion for brand design, motion, and typography, and I love to combine different practices to craft meaningful brand experiences!

When my After Effects is closed, you can find me working my side projects (scroll down to find out more) or attempting at cooking whilst I try to not burn the kitchen down ☻

Because of confidentiality agreements, some of my projects may be unavailable or Password Protected.

The PASSWORD is:
KimPossible

Currently at R/GA as a
Freelance Designer ☻

Selected Projects

EXPERIENCE

Freelance Designer

London, England | 2024 / Present

Supporting the in-house client team by developing new techniques and workflows while collaborating with cross-functional teams to deliver compelling assets for websites, email campaigns, and global marketing promotions. Expertise in digital production, responsive layouts, and user-centered design.

cardello.studio

Freelance Brand Designer

London, England | 2018 / Present

By adopting a multi-disciplinary design approach, I have partnered with a diverse range of clients to create distinctive and impactful visual identities. With a focus in brand design, motion and typography, I've been crafting brand experiences for clients in diverse industries.

Junior Graphic Designer

Salzburg, Austria | 2022 / 2023

Played a pivotal role in boosting brands for global clients such as ANTA, KTM, Campagnolo and CF Moto. Overseen major tasks on projects aimed at the EMEA, US and Asian market.

SomeBrightSpark

Design Summer Residency

Leicester, England | 2022

Supported the Design team in the rebranding of the corporate identity by designing "SomeBrightSans," a bespoke typeface for internal use. Worked on multiple projects, balancing internal and clients tasks.

Specialist + MarCom Support

Leicester, England | 21/22 — 23/24

Collaborated with Apple MarCom Team on graphics promoting the rebranding for the South Asian Diversity Network Associations. Being a key team-player for the Business team by building strong relationships with business-owner customers.

Junior Graphic Designer

Lake Como, Italy | 2017 / 2019

Worked on multiple projects involving branding, UI/UX design, video editing and motion design. Worked closely with the Web Developer to design and prototype responsive and user-friendly websites and applications.